So what does 2018 have in store for us!
Well if we move past the fact we are nearly at the end of 2017, we thought we would take a few minutes to let you know what you can expect in the forthcoming year!
We know all too well how important it is to keep an eye on what is affecting our industry. If you blink, you’ll miss something!
- Increase in Remote working
When applying for a role with companies today, more and more companies are increasingly offering remote working as one of their company benefits.
Why you may ask. Well according to a recent survey of Millenials over 80% would prefer this option with the added benefit of flexible working hours. With connectivity and WIFI speeds now sufficiently high and with modern conferencing facilities and the ability of augmented reality, allowing people to communicate easily while sharing documents and information all for different locations.
Startups have begun hiring remote workers, allowing them to work from the comfort of their home full time.
While we are not there yet and this solution doesn’t work for everyone we suspect it will become more prevalent.
- How we communicate – Smartwatches, Wearables & IoT
Communicating with candidates or colleagues through smart products is definitely the next big revolution in the digital marketing arena. This has the potential to target the “always on’ digital generation in a way they can engage with.
‘The Internet of Things’ will open up new avenues for direct engagement. Smart watches and wearable fitness trackers are predicted to generate huge tranches of valuable information which can be then be used to effectively target end users with relevant opportunities.
- Targeting the now – Mobile
Smartphones have now reached saturation point and now a large proportion of the activity job seeking market use them to conduct on the spot research. Effectively targeting these opportunities with specific opportunity will allow much higher engagement.
Making the content relevant will help significantly to, Google have already announced that their mobile first algorithm that will be launching in 2018 which will mean that everything will need to be relevant and mobile friendly( https://www.searchenginejournal.com/googles-mobile-first-indexing-what-it-is-how-you-can-prepare/212104/ ).
- Understanding and using Social Messaging Apps
Dark Social – This is a potential issue for recruiters, HR and companies alike, where people share content on private social media platforms like Facebook Messenger, Snap Chat or Whatsapp. For more info on dark social https://blog.hootsuite.com/dark-social/#whatis
Stats reveal that this sector is responsible for three quarters of all outbound sharing; and simply has to be targeted in 2018. There are huge potential opportunities for companies that can effectively find a way of infiltrating with private social messaging apps. So this is really an area that recruiters and companies alike should look to monetize in 2018 as it will help significantly in expanding their market reach.
In Summary – 2018 = Digital Transformation
2018 will see a significant change to digital marketing landscape but these will offer businesses the opportunity to take advantage. Staying on top of the trends can certainly help marketers/agencies to find better ways to connect out to potential employees, convert opportunities, and maintain a relevant dialogue in an ever changing marketplace.
Nick.
